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    Why you need to have a professional looking website!

    Your website is your shop window. It is in competition with thousands, perhaps even millions of web sites throughout the world. A professional appearance will give your visitors the confidence to deal with you, instead of a competitor.

     

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    How to create beautiful web sites and graphics for the web!

    A great website is one with bright, eye-catching colours, well laid out and easy to read text, and, most importantly, content which is highly relevant to what your visitor is searching for.

     

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    How to create a website that really sells your product, service or idea!

    There are innumerable tools you can use online to help you create a stunning website. Some are free, and some (not always the best ones) have to be paid for.

     

Content

The content of a website is very important, especially when it comes to the copy. Once the visitor has arrived on your site, you only have a couple of lines to capture their attention which is why it's imperative to ensure the copy is both interesting and unique, as its main purpose is to engage the reader and keep them interested from start to finish.

All content, should be set out clearly, allowing the audience to recognize the main message straight away, as there is nothing more frustrating than going round in circles before a point is reached. The style of writing adopted depends on the purpose of the website, for example: the contents of a blogging website can be presented in an informal or even colloquial style, whereas a professional tone would be more appropriate for a professional service’s website, such as Accountancy.

It’s also essential to ensure the content is reader-friendly, as visitors will lose interest if they struggle to read what’s on the screen. A few tips to ensure copy is reader-friendly includes: - Keeping paragraphs short - Pay close attention to grammar and punctuation - Make use of bullet points to break up text and make text easier to read - Use headings here necessary - Avoid and avoid going round in circles before making a point

Writing your own copy

If you opt to write your own copy in-house, it's vital that you or whoever is in charge of the copy-write is up-to-date on whatever message/product/service you're trying to sell through your website, as its core purpose is to show-off whatever it is you're trying to promote and deliver as much information of the subject as possible, this means the content needs to be informative yet persuasive in order to reach its desired effect.

A great advantage of writing your own copy is it keeps the costs low, which allows you to spend the money saved on other areas of the website. It also helps to add a personal touch to your site and means you can avoid including content that sounds impersonal and generic, which is especially important because only you truly understand the message you’re trying to convey to your audience and the reactions you are hoping to provoke.

Sourcing copy

>An alternative would be to hire a professional copywriter to write the content for you. Professional writers are skilled in producing unique copy and will follow the brief you provide them, to ensure the text produced is relevant and precise.

Using a professional copywriter can be especially advantageous if you are short of time as writing content can be a time-consuming task. This will allow you to free up your time which can be spent elsewhere. Professional writers will also ensure the work produced is carefully proof-read and grammatically correct.

Whether the copy is created in-house or sourced externally, it's important to remember that original, informative and well-written content not only helps to capture the reader’s interest, but can also bump up your website’s position in organic search engine’s results.

SEO

SEO-rich content is vital when it comes to getting your website on the radar, as it can help to place it in a highly visible position when it comes to search engines results. In order to create SEO-friendly content, you should use relevant keywords and key phrases naturally within your copy, however, getting the correct balance of keyword density is critical as not inserting enough keywords can disrupt your rankings, whereas over-inserting can be equally as impractical. Creating internal links within your content is also a great way to improve your website's SEO, and allows users to navigate around your website quickly and conveniently.